The coolest company around made their first launch attempt today, but flight lasted only a minute. Nevertheless, I hope they succeed on their next attempt, and I sent them a small note of encouragement.
Coolest thing? I got a personal response (from the PR person, to whom I sent the note):

Thanks so much for your kind words of support. The entire team at
SpaceX greatly appreciates it.

Best regards,

Awesome. I want to work there.